Metaphor

In the online lecture Metaphor and Culture, Prof. Coopman explained metaphor by giving the love example, which gave me a better understanding of what a metaphor is and how people use it in their everyday lives. You can use metaphor to describe your company and create or influence a culture influenced by that metaphor. You can describe your company as a person, where personal development is emphasized which gives the idea that the company and its members can always grow to be better. You can also describe your company as a journey as well, a journey to the top which gives the idea that the company is not the best right now but it is on the right track and we should get to our destination (which is the top) by working harder and being more effective.