Competitive Strategy is a “clear statement of why costumers should choose a company’s products or services over those of competing companies” (Eisenberg et. al, 310). This is basically what makes a capitalist country work. People always sell what they have, may it be a product such as clothes, tv show, books, CD; and services such as massages, counseling, etc. The company or product that is most competitive, meaning the product that resonates with the customers most. There are many factors that can enthusiast a costumer such as the most affordable, the most brander, the quality of the product and service, etc.